How Web 2.0 Properties Help You Market a Website
Web 2.0 is probably one of the most frequently spoken words on the Internet today. It seems as though everybody is talking about Web 2.0 platforms and Web 2.0 properties. Many Internet Marketers even say that these properties are vital in any web marketing strategy or web site promotion effort.
That’s why throughout this article we will discuss just how Web 2.0 properties can help you market a website, and therefore earn you money. This is either direct money created by the Web 2.0 properties themselves or money made from your website by referral traffic from these properties. Of course Web 2.0 properties help your Search Engine Optimization (SEO) efforts, but let’s not get ahead of ourselves.
Search Engine Optimization is the practice of optimizing your web pages in a manner that helps you to be found high on the first pages of Search Engines such as Google. Links back to your web pages from other authoritative sources is very important for your rankings. Web 2.0 properties provide Backlinks from trusted sources, and that’s worth credibility for your website. Part of their credibility passes on to your site via those “do-follow” links.
Web 2.0 properties also help you by generating passive residual income. The Web 2.0 platforms work on a revenue sharing methodology which means that they will share the revenue your articles or pages generate with you. In other words, you will be earning a passive amount for all of your Web 2.0 properties. It’s not very much per property, but it does add up pretty quickly once you have created a bunch of them. The money made from these Web 2.0 properties can be used to further market your website, so Web 2.0 properties help you again.
Last but not least, Web 2.0 properties help you by generating referral traffic. Sometimes your competition is so tough that you just can’t get found on page one of Google. Web sites that don’t get the exposure of being on page one can, however, get their traffic in another way since we all know that not being on page one means Search Engine oblivion. So, you can get a lot of traffic by establishing Web 2.0 properties and getting your traffic through them. When people read your article on a Web 2.0 property and if they find it interesting and informative, they will typically want to learn more. They will click on the link in your profile and they will be taken to your website where they may purchase your products or services. This is an easy way to get traffic when you can’t rely upon the search engines.
So, Web 2.0 properties can help you market a website by providing referral traffic, getting you additional revenues for marketing purposes and give you some Backlink power and authority to get you ranked higher in search engines. So, Web 2.0 properties are very good indeed.